Friday, November 29, 2019
12 French Verbs You Might Not Be Using
12 French Verbs You Might Not Be Using Even after nearly a decade of French classes and numerous visits to France, there were some verbs that I didnt use until I moved here and was immersed in the language and culture. Some I had never learned, while others just seemed unusual or unnecessary. In case youre in the same boat, here are a dozen French verbs that I find essential in France, even if my French teachers didnt seem to think so.AssumerTo be fair, assumer is not a verb that I use every day, but I sure hear it a lot, especially in movies and TV shows. It doesnt mean to assume as in to take something for granted (the French translation of that meaning is prà ©sumer), but rather to assume / take on responsbility for something. So its very common in dramatic scenarios, like when one character does something wrong and another character tells him to accept the consequences.   Aprà ¨s son accident, jai dà » assumer le rà ´le de mon collà ¨gue.   After his accident, I had to take on / assume my collea gues role.   Cest toi qui las fait, alors assume !    You did it, so accept the consequences!Conjugating assumer | Using assumerSe dà ©brouillerIts funny that I only learned this verb after Id been studying French for many years, because se dà ©brouiller is perfect for describing less than perfect language skills. Possible translations include to get by, to manage, to cope. Se dà ©brouiller can also refer to getting by in non-language situations, and the non-reflexive dà ©brouiller means to untangle, to sort out.   Il se dà ©brouille bien en franà §ais.   He gets by fairly well in French, He speaks fairly good French.   Tu te dà ©brouilles trà ¨s bien.   You do very well for yourself, You make a good living.Conjugating dà ©brouiller | Using dà ©brouillerFaillirI love the verb faillir, partly because its not equivalent to a verb in English, but rather an adverb: to almost (do something).   Jai failli manquer lautobus.   I almost missed the bus.   Elle a failli tomber ce matin.   She nearly fell this morning.Conjugating faillir | Using faillirFicherFicher has a number of different meanings and uses. In the normal register, ficher means to file or to stick/drive (something) into (something). Informally, ficher means to do, to give, to put, and more.   Il a dà ©j fichà © les documents.   He already filed the documents.   Mais quest-ce que tu fiches, l ?   What the heck are you doing?Conjugating ficher | Using ficherIgnorerIgnorer is another great French verb that needs an adverb in the English translation: to not know. Sure, you can also say ne pas savoir, but ignorer is shorter and somehow more elegant.   Jignore comment elle la fait.   I dont know how she did it.   Il prà ©tend ignorer pourquoi.   He claims not to know why.Conjugating ignorer | Using ignorerInstallerYou know installer means to install, put in, set up, but it has additional meanings: to put up (e.g., curtains) and to furnish (a room). Sinstaller means to settle (into a lodging), to set oneself up, to sit down, or to take hold.Â Â à ‚ Tu as bien installà © ton appartement.   Youve furnished your apartment nicely.    Nous nous sommes enfin installà ©s dans la nouvelle maison.   Were finally settled in the new home.Conjugating installer | Using installerRangerRanger means to arrange, tidy, put away - any sort of action related to putting things where they belong. (Please, no comments on why I didnt know this verb.)   Peux-tu maider ranger la cuisine ?   Could you help me tidy up the kitchen?   Il a rangà © les documents dans le tiroir.   He put the documents away in the drawer.Conjugating ranger | Using rangerSe rà ©galerIts not surprising that the French have a verb, se rà ©galer, for talking about how delicious something is, but what is unusual is that the subject of the verb in the English translation can be different. Note that se rà ©galer can also mean to have a good time, and that rà ©galer means either to treat someone to a meal or to regale someone with a story.   Je me suis rà ©galà © !   It was delici ous! I had a delicious meal!   On sest bien rà ©galà © la fà ªte.   We had a great time at the party. Conjugating rà ©galer | Using rà ©galerRisquerYou likely use risquer to talk about risks, but what you might not know is that it can also be used for positive possibilities.   Attention, tu risques de tomber.   Careful, you might fall.   Je pense vraiment que notre à ©quipe risque de gagner.   I really think our team might win.Conjugating risquer | Using risquerTenirTenir is another verb with a whole host of meanings that you might not be aware of: to hold, keep, run (a business), take up (space), and more.   Peux-tu tenir mon sac ?   Can you hold my bag?   Ses affaires tiennent pas mal de place.   His things take up a fair amount of space.Conjugating tenir | Using tenirTrierThe verb trier is used to talk about sorting everything from recyclables to baskets of fruit.   Il faut trier avant de recycler.   You have to sort (your garbage) before recycling (it).   Beaucoup de ces frambois es sont pourries - aide-moi les trier.   A lot of these raspberries are rotten - help me sort them (separate the good and bad ones). Conjugating trier | Using trierTutoyerThe quintessential French verb, you can use tutoyer only when you think its time to take your relationships to the next level: switching from vous to tu. (And dont forget about its antonym vouvoyer.)   On peut se tutoyer ?   Can we use tu?   Normalement, on tutoie ses parents.   Normally, people use tu with their parents.Conjugating tutoyer | Using tutoyerRelated lessons:   Top 10 verbs   5 verbs you might be overusing
Monday, November 25, 2019
valuate how Cash flow forecasts, Break even charts, Profit Loss statements and Financial recording systems can contribute to managing business finances Essay Example
valuate how Cash flow forecasts, Break even charts, Profit Loss statements and Financial recording systems can contribute to managing business finances Essay Example valuate how Cash flow forecasts, Break even charts, Profit Loss statements and Financial recording systems can contribute to managing business finances Essay valuate how Cash flow forecasts, Break even charts, Profit Loss statements and Financial recording systems can contribute to managing business finances Essay Financial control is a vital part of any business. If you lose control it will almost certainly result in your business spiraling into bankruptcy. A wise way to avoid this is to simply record your past cash flows, your current patterns and use the information to construct documents I will explain in detail. These can all be made simply by keeping the required information. Do not forget that all of the information from each document cannot tell you exactly how your company will perform in the future, but it can give you a good guide. I will also include relevant pictures to show what these documents should look like.Cash Flow ForecastsCash flow forecasts are a great way to estimate how your company will perform in the future. They are the standard way to find where your business will peak and trough in its revenues. It is also a handy way to see how much money your business has recently if it is up to date, since it lists closing balances. You can also check your trading profit (Sales capital minus costs) and revenue, (Capital from sales) whilst also having your capital from last month and costs from the current month easily displayed. These are helpful for a business because they are quick and relatively easy to make. They can be flawed sometimes because people can sometimes not make realistic estimates or consider all factors, which can result in the company being too optimistic or pessimistic in spending and sales.This could hinder your company more than help it. For this reason, you should wait until it is sensible to make a cash flow forecast. Benefits of accurate cash flow forecasts include detecting overdrafts early on and finding problems, the ability to review your costs and pricing to suit your disposition and being able to renegotiate terms with others, such as banks or creditors. It is also a great document to show to people that may be interested in your business, such as shareholder, (Potential) investors, creditors and lenders. Since it can be hel pful to show to a creditor, it is also a helpful way to clear up issues surrounding a companys liquidity. It is also good to show shareholders and investors since it will give them an easy way to compare with other competing firms.Break Even ChartsBreak even charts are a method of identifying what prices you will have to set to break even in certain situations, among other things. Although they can sometimes be tricky to get exactly right, knowing what your break even point can sometimes be a big help. Microsoft Excel also has a feature where you can make a break even chart on the computer, which can have less human error in comparison to hand drawn charts. Advantages of break even charts include being able to check many situations before you decide a strategy, to be able to have a visual way to identify your costs and revenues. This will be able to let you put cost-based pricing in place, which essentially means that you can price your products around your costs, so you can work ou t the best way to receive maximum profit.These charts are limited though, since they can only predict. Sometimes you have to check that the situation is feasible, since the break even charts may give you an impossible situation where you cannot sell the amount you need to break even. Also do not forget more variables are always around, so leave a margin of error and do not leave break even charts as your only source of advice. On the chart below, we can clearly see where the blue and red line cross, with the red line being costs and blue being revenue. The break even point is the exact point where they cross. Some people can even choose to draw a line directly downward just to check where it touches on the x axis, which can reduce human error so the data is more accurate.Profit and Loss StatementsSince by law, you will be required to create financial statements each year on behalf of your company, you will most likely need to create a profit and loss statement. In Laymans terms, a p rofit and loss statement will help you document what happens when your revenue is turned into profit. The costs will be the main focus of this document because, not only does it help the government and banks involved when they ask for it, it will also help you find out where your revenue is being spent, similarly to one of the uses of a cash flow forecast. It can be as simple as writing down the revenue minus costs, which will equal your profits, but most documents should be more detailed.You need to expand upon where your costs have come from, who the recipient is and what the specific amounts are. Since this can be used to forecast your sales and costs, you can estimate these values sensibly but they will not be an official document unless they are real figures. A theoretical profit and loss statement is only for the businesses use. Advantages of profit and loss statements include being a simple way of seeing past and present situations for the business, including theoretical ones , being an easy document to write and read, and providing vital information to internal and external sources. They are, meanwhile, limited to the information they supply and they will almost always need to be backed up with more information as proof, since the document is so short.Other Financial Recording SystemsMost financial recording systems will help you find sources of financial problems, allow you to control your credit and predicting situations where cash is vital so you can leave a margin of safety (For example, you must make sure you have enough money to start up your business otherwise you will be in the red instantly, which will have a bad effect from the start). Other financial recording systems include the balance sheet, which helps the company show its financial position at any time. This can be helpful if the business needs to find information at a single point in time. It is the only one of the documents mentioned that can do this.All financial recording systems wil l generally benefit your company if you construct them correctly, since most are a good way of predicting what is to come for your business and how you can prepare.
Thursday, November 21, 2019
Information Technology Application in Marketing Homework Essay
Information Technology Application in Marketing Homework - Essay Example There are several reasons that underpin Facebook Popularity, and a possible continued lead in the social media platform. Some of them discussed below. First, the product creator understands the value of customers and the need to be at par with their changing needs and preference. Although Facebook is a unique product that may not need much attention, it requires persistent value addition to make it lively and relevant to the existing and new users. This continually led to invention and creativity of the highest degree to keep consumers at the edge, yearning for more each day. Facebook, continue to redesign their user interface to bring a whole and fresh experience to various users who desire for a more fulfilling service even with their phones, which might lack high specification. The user interface is unrivalled. The support department, working around the clock, and takes subscribers suggestion seriously creates a true sense of belonging that any product creator will need with his customers. Evident in this light of the argument is the recent change in the Facebook user interface after many subscribers demanded for a change. Such trends also happed in the past, which have conceived the present face of the network. According to Luten (146), customer value is the epic of marketing, and a key determinant of market position and leadership. Security issues serve a major boost to Facebook compared to MySpace. Looking at individual user profiles, most people give true data and more information that is sensitive. Aware of this possible loophole that might explain the increase plummeting of MySpace popularity among users, Facebook majors on connecting people who at least know each other. People feel safe connecting with people they know as opposed to strangers. In 2008, the reality found its way down to many users who viewed the need to be secure online. This was a period of escalating cybercrimes, and users demanded a safe and
Wednesday, November 20, 2019
Evaluate a case study using behaviourists approach Essay
Evaluate a case study using behaviourists approach - Essay Example Moreover, cognitive theory works on the assumption that answers are always resulting from deliberate patterning. the theory is best used for learning and teaching purposes as it assumes that perceptions is a change happening in the mind and is caused by mental depiction and relationship stirred by the experiences of an individual (BECK, 2011: 62). This paper uses a different theory from behaviorist theory and related to behavior and provides an intervention strategy. In addition, the paper analyses the pros and cons of using cognitive theory to a behaviorist approach. Cognitive theory is a psychology learning theory which tries to explain how individuals act. It reasons that the acts are from choices which are made from humans who are considered logical beings. The known aspect of this theory is social cognitive theory that lays emphasis in understanding and changing how other individuals behave. It is mostly witnessed in advertising and peer pressure groups. Moreover, the theory forms a basis of treating psychological horrors which are related to the response of an individual. The main focus of the theory is to establish the different cognitive processes in learning. The main process involved in this theory includes scrutinizing, classifying and making theories based on the available information. In my opinion, learning in cognitive theory is based on activities happening within the minds: are not created with other stimuli originating outside the mind. Abstract instructions can be used to assess students because of the similar mental models which are contextual. In using the mental models, students can either be assessed using mind maps, taxonomies or networks to determine their understanding of a learning session or experience. Also they can be asses seducing a social, individualized approach which composes of the use of groups. This involves attaching little values to the instructions to the learning experience as popularly believed all work
Monday, November 18, 2019
Private Express Trust Essay Example | Topics and Well Written Essays - 1250 words
Private Express Trust - Essay Example Megaw LJ and Sachs applied a much wider approach to the phrase â€Å"relative†. However, this elucidation is challenging as it is very arduous for the court to test the claim. Megaw LJJ and Sachs tried to resolve this issue by emphasizing the onus on the person claiming to be an ancestor to demonstrate it. Sachs LJ observed that the class of those to whom a trustee can distribute the benefit of beneficiary’s right should be â€Å"conceptually certain.†As per Megaw LJ, a discretionary trust can be said to be legal if there is a â€Å"vast number â€Å"of beneficiaries who are falling well within the class to whom a trustee can divide the benefit of trustee’s right. The additional conditions inflicted by Megaw LJJ and Sachs did not help in adhering the objective of the â€Å" any given person†test thereby paving the court to direct whether the trustee distributes the benefit of the right to an individual outside the permitted class. Hence, Re Bade n No is different from McPhail test as it was more narrow and strict. Though Stamp opinion was the minority in nature, which was in tandem with findings in McPhail. Sachs LJ test resolved many issues, by footing upon conceptual certainty and has eluded the challenging area of evidential certainty by retreating the accountability. In Re Baden, Sachs LJ footed his test on conceptual certainty, while Megaw LJ avoided the use of evidential certainty with his test where Stamp LJ employed â€Å"complete list†found to be beneficial.
Saturday, November 16, 2019
Analysis Of The Ryanair Business Strategy Business Essay
Analysis Of The Ryanair Business Strategy Business Essay Business strategy is an essential component to a firms business model and is a vital player in aiding the firm drive itself to achieve its mission. Through a clear business strategy a firm can derive its position in the long term and create a competitive advantage in the market for itself. In this essay we explore the business model of Ryanair and assess their strategy. Ryanair is an Irish low cost airline headquartered in Dublin founded in 1985. It operates 181 aircrafts over 729 routes across Europe and North Africa from 31 bases. Ryanair has seen large success over the recent years due to its low-cost business model and has become the worlds largest airline in terms of international passenger numbers. Taking Porters generic business strategies into consideration, Ryanair operates a cost-leadership strategy to drive itself into achieving its mission of being the leading European low-cost carrier (LCC). Throughout this essay the business strategy of Ryanair will be analysed and the sustainability of their model evaluated. Ryanairs objective is to firmly establish itself as Europes leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low-fares service (Ryanair). Considering their objectives and mission, Ryanairs decision on their cost-leadership strategy was based on a few main factors which are discussed below. A major influence was the deregulation of the airline industry in 1978 which removed government intervention within the European continent. Under the new rules, routes and fare decisions were made by individual airlines which meant that they could compete on other factors besides food, cabin crew and frequency. As a result of deregulation, a large number of new airline start-ups emerged within the EU and competition among airlines increased dramatically resulting in downward price pressures. Ryanair was established to take full advantage of these market conditions. By offering low prices, Ryanair entered a huge and virtually unlimited market. Having seen the major success of the low cost carrier Southwest in the United States, Ryanair decided to follow in their footsteps by establishing a LCC for the European continent that targeted fare conscious leisure travellers and regular low cost business travellers. By doing this Ryanair became the first low-fare airline in Europe. However, they took the Southwest model further by offering no drinks and snacks at all and abolishing the frequent flyer program which Southwest up to this day offers its customers (Boesch 2007). The evaluation of Porters five forces influenced Ryanairs choice of a cost-leadership strategy, as the threat presented by new entrants and the threat of substitutes could hinder their success. The threat of new entrants is high within the aviation industry which meant that low fares would help drive away any further competition. The threat of substitutes to Ryanair had to also be carefully examined. Their primary market, Europe, had the availability of high speed trains and car holidays. For Ryanair to be successful, prices had to be low to attract the public, and resist strong competition from substitutes like Eurostar. As Europes largest low fare airline, Ryanairs competitive advantage remains in their ability to continue as cost leaders; providing the cheapest fares to its customers. This dictates that the company must minimise its own costs to ensure that they are able to offer customers the service at a price below their direct competitors. This leads us to consider some key functional strategies which directly help Ryanair towards their ultimate goal to be Europes leading low fares airline (Ryanair). The marketing strategy is perhaps the most obvious and significant functional strategy of Ryanair. Low fares are designed to stimulate demand, attracting fare-conscious travellers, those who may have used alternative forms of transportation or even those who may have not travelled at all. Penetration pricing as it is called helps gain market share and simply, more customers equals more revenue (Wheelen Hunger 2006). Tickets are almost solely sold on their website www.ryanair.com which very importantly keeps sales costs to a minimum since very few phone operators are employed and computers are able to cheaply handle all functions of sales. With ever increasing accessibility of the internet globally anybody with internet access can buy airline tickets from Ryanair, so distribution practically takes care of itself through this medium. Ryan Air relies on low cost promotions and in recent times has concentrated on their One million seats at one pound which is usually advertised through t heir internet site, national press and bulletin boards. It is the simplicity of this promotion which helps keep costs low since expensive advertising agencies can be entirely avoided and advertising can be dealt with in house. Ryanairs operations strateg1y determines how the airline will deploy its resources and the policies it will operate by. To keep costs low they operate a no frills service onboard aircraft. This means the fare only includes the flight. There are however a number of other measures directly related to a no frills service. These include ticketless boarding, unallocated seats, one class of travel, costs for check-in baggage, no refund policy, basic seats (to increase aircraft capacity) and charging for any additional service. All this significantly reduces costs to Ryanair. The Achilles heel of Ryanair is their greater aircraft utilisation through super quick turnaround times. Essentially this means the aircraft spends very little time on the ground, they achieve this through their human resource policies and by having none or very little cargo in the baggage hold to speed up loading and unloading of the aircraft. Logistics strategy deals with the flow of products into and out of Ryanair. Again there is heavy emphasis on cost saving and reducing measures. Ryanair fly to secondary airports which are potentially much further from the City centre but accessible enough by other forms of ground transportation. At these airports Ryanair are able to negotiate extremely aggressively and demand the lowest landing and handling fees. Additionally Ryanair is usually able to gain financial assistance with marketing and promotional campaigns at these airports. As cost leader Ryanair strives to undercut all its rivals but this means very low income per fare and requires maximum utilisation of its resources. Fortunately their financial policy ensures they are able to still profit handsomely from rock bottom fares. The aim is to breakeven on fares but to make their profits out of ancillary charges and commissions from their partners. Ryanair has a number of affiliates such as Hertz car rental, Acumus insurance and booking.com all of whom are advertised readily on the Ryanair website. Since the website has high website traffic its partners are able to reach out to Ryanairs huge client base and are prepared to pay good commissions to the firm for this privilege (IdeaWorks). Ryanair also generate income from advertising on board the aircraft. Ancillary revenue is generated from many of the services that traditional airlines wouldnt charge for, such as large baggage into the cargo hold, allocated seating, snacks and drinks. Ryanairs strategy when purchasing aircraft is to buy new, uniform aircraft. This is beneficial for a number of reasons all of which directly help cost saving measures. Firstly, by being able to order same aircraft in bulk they are able to negotiate a better price per aircraft. Secondly, uniform aircraft mean that there are potential savings in staff training; air stewards being more familiar with all aircraft and maintenance will be simpler. Finally by buying new, the company has safer, more fuel efficient planes with lower maintenance costs. Safer aircraft also means greater consumer confidence, equating to more fare sales. Furthermore Ryanair aggressively hedge and fix as many of their costs as possible, such as oil and aircraft prices so they are not subject to future price fluctuations which could adversely affect profitability (Stone 2008). The human resource policy is again directly related to reducing costs. Employees are expected to pay for their own uniform and equipment. Training given is the required minimum and staff utilisation is among the highest in the airline industry. Many staff are employed on performance contracts and those who do not meet their expectations are readily replaced. Staff are also expected to take on a number of roles, cabin staff will also clean the aircraft prior to the next service, check in staff assist in boarding the aircraft etc. Ryanair has successfully experienced years of growth both in the number of its aircrafts and passengers since its launch. However, with the global financial system recently suffering its greatest crisis in more than 70 years, existing business models of many aviation firms are coming under great strain. As this economic downturn bankrupts LCCs like XL and Zoom with more expected to follow, the question is whether Ryanairs cost-leadership strategy is sustainable or not as it continues to offer lower fares in the face of high costs. Although Ryanair has posted losses along with other aviation firms for the latest quarter, it is expected to emerge from this downturn with fewer competitors because its à ¢Ã¢â‚¬Å¡Ã‚ ¬1.8 billon balance sheet is one of the strongest in the industry. Additionally, as the credit crunch takes its toll, traditional airlines are not in a position to cut fares and the threat of new LCCs is virtually eliminated due to the lack of financing. Although Ryanair f aces competition from substitutes like Eurostar, it is at an advantage because of Eurostars limited destinations. Ryanair is sticking to its mantra, when the going gets tough, sell more seats for almost nothing (Symonds 2008). By offering low fares, Ryanair expects passengers to trade down to the low cost airlines rather than stop flying completely. This trend appears accurate so far based on passenger numbers as recession forces millions of passengers to focus on price (Waterman 2009). Additionally, the latest statistics from The European Low Fares Airline Association members show a 15.7% year-on-year growth in the number of passengers for 2008, indicating that the LCC model is robust, even in times of crisis (Latest 2009). Consequently, there is no doubt that Ryanair looks poised for substantial profits and passenger growth in the coming years. However, in order to compete with other LCCs and maintain its continued market share growth in the future, Ryanair needs to improve its poor customer relations. The sustainability of Ryanairs cost leadership strategy also depends largely on the price of oil and how effective the firm is in cutting costs in order to continue offering low fares. According to the firms latest financial report, Ryanair will enjoy significantly lower oil costs thanks to their recent hedging programme, when most of their competitors are already hedged at much higher prices. These lower prices will drive Ryanairs traffic growth, maintain high load factors and capture market share from higher cost fuel surcharging competitors (3rd Quarter Results 2009). In order to cut costs, Ryanair plans to close all its airport check-in desks by the end of 2009 and have passengers check-in online instead. Other cost saving methods not yet implemented include charging customers for using toilets on airplanes (Lalor 2009). These cost cutting ideas are not very popular among consumers and it means that Ryanair needs to improve its already tarnished brand image in the future which it had attained through negative press reporting and misleading advertisements. The current strategy at Ryanair is expected to work so well that despite the recession Ryanairs CEO has underlined the firms commitment to expansion. The firm is expected to grow at 20 percent a year because of a 180 aircrafts on order from Boeing. These expansion plans for the future will require the company to increase its landing slots at airports and recruit more employees. Currently Ryanair has limited access to landing slots in major airports and the secondary airports are long distances away from city centres which could make it less attractive in the future.  However, a remarkable cut in flights by other European airline carriers due to recession is creating enormous opportunities for Ryanair, as many major airports compete to reduce charges in order to attract Ryanairs growth (3rd Quarter Results 2009). Availability of skilled personnel shouldnt be a problem for Ryanair due to recent high unemployment levels. However, Ryanair needs to improve its current low level of empa thy for employees if it is to retain them in the future. Even though Ryanairs cost leadership strategy is robust and it looks set to serve them well in the future, there are some key areas within the business that can be improved on to enhance the firms profitability and brand image. Ryanair has always been criticised for many aspects of its poor customer relations. According to The Economist, Ryanairs cavalier treatment of passengers had given Ryanair a deserved reputation for nastiness and that the airline has become a byword for appalling customer service and jeering rudeness towards anyone or anything that gets in its way (Aviation 2007). If Ryanair is to maintain its large customer base, it needs to ensure that it acknowledges its customers concerns and maintains a service focused attitude at all costs. Ryanair needs to invest in servicing customers better by providing a non-premium contact number, improving its non user friendly website, and simplifying the terms and conditions of the flight service. Ryanair should also create a frequent flyer program to establish a fixed customer base and encourage customer loyalty. Ryanair is notorious for its high staff turnover which negatively affects its reputation as an employer. Over utilization of employees, poor remuneration package, and minimal training are a few other critical items to be considered by Ryanair if it is to retain employees in the future. Ryanair needs to understand that although it is currently possible to replace outgoing employees, but with time Ryanairs overall image will be tarnished. Resultantly, attracting new employees could become impossible and this will hinder their expansion plans. Ryanair should incorporate a flexible benefits package solely designed to improve employee morale such as flexible working hours and extra holidays. To improve its image amongst employees, training at all employee levels must include exposure to similar techniques and methods that help promote the development of a uniform company identity. Following huge success in Europe, Ryanair should consider introducing low cost transatlantic flights to support its expansion plans and attain a larger customer base. With a high demand for certain routes like London-New York and room for negotiation in airplane prices and airport slots mainly due to the current financial climate, it is an ideal time to further reap the rewards of the cost leadership strategy that has served Ryanair so well over the years. Ryanairs model looks set to survive the current industrial downturn through its lower costs and substantial cash balances. No airline is better placed in Europe than Ryanair to trade through this downturn. It will therefore continue to grow, by lowering fares, taking market share from competitors, and expanding in markets where competitors either withdraw capacity or go bust (Monaghan 2008). By taking the recommended improvements into consideration, it looks like Ryanairs cost leadership strategy seems ideal for the future. Word Count: 2,493
Wednesday, November 13, 2019
Internet Scams Essay -- Computer Fraud Fraudulent
Internet Scams From the comfort of an internet user’s own home they truly have the world at their finger tips. They have access to a Global Market place through the internet. Cyberspace offers unlimited options for quick and easy ways to shop, find investment opportunities, communicate, and much more. Unfortunately however, in today’s world fraudsters also find the internet to be a quick and easy way to fool and rob unsuspecting surfers with false advertising and false promises. The fraudsters target those who do not know how to determine the validity of online offers and sales. According to the National Fraud Information Center (NFC) there were 36,802 complaints of internet fraud in 2002, and the complaints increased to 37,183 in 2003 (Internet Scams). This growing problem affects internet users everywhere, who can lose hundreds of dollars to these cunning, ruthless scam artists. According to the NFC undelivered or misrepresented goods or services from auction websites made up 89% of scam complaints in 2003 (Internet Scams). In his article entitled â€Å"Sleaze Bay,†David Freedman explains why auction websites are so appealing for fraudsters: â€Å"As is true of much of the Web, the characteristics that make auction sites so appealingâ€â€anonymity, speed, low overhead, access to millions of people, lack of outside regulation, an ability to interact from a great distanceâ€â€are the very same characteristics that make rip-offs so easy†(1). According to Freedman, sites such as E-bay may be subject to shill bidding; a practice against E-bay rules that is often illegal. Shill bidding involves a seller, their friends, family, or other sellers bidding to entice other bidders to join and raise their profits. This is based on the idea that â€Å"†¦bi... ...ainst internet fraud. Works Cited Fleitas, Amy. Internet Spam Spawns Scams. Bankrate, Inc. 22, Apr. 2004 http://www.bankrate.com/brm/news/advice/20021025b.asp Freedman, David. â€Å"Sleaze Bay.†Forbes. (2000) : 5 pgs. 22 Apr. 2004 http://www.forbes.com/asap/2000/1127/134.html FTC Names Its Dirty Dozen. Federal Trade Commission. 22 Apr. 2004 http://www.ftc.gov/bcp/conline/pubs/alerts/doznalrt.htm Hendersen, Les. Pyramid Schemes. 22 Apr. 2004 http://www.crimes-of-persuasion.com/Crimes/Delivered/pyramids.htm Internet Scams. National Fraud Information Center. 22 Apr. 2004 http://www.fraud.org/2003internetscams.pdf Lanford, Jim and Audri. Internet ScamBusters. 22 Apr. 2004 http://www.scambusters.org/index.html Online Shopping. Office of Fair Trading. 22 Apr. 2004 http://www.oft.gov.uk/Consumer/Your+Rights+When+Shopping+From+Home/Online+shopping.htm
Monday, November 11, 2019
A Feminist Perspective
Ice-Candy-Man: A Feminist Perspective * Summary In Ice-Candy-Man the women characters cannot be easily subjugated. Lenny, her Ayah Shanta, her mother and Godmother are capable of new roles and responsibilities. It is the second novel by a woman writer dealing with the theme of Partition of India. It is likely to be a more neutral on account of the traumatic event of Partition which caused divisiveness, disharmony, mutual suspicion, hardening. Writer depicts the events overtaking the Partition in their naked cruelty and ruthlessness.She choose a theme which is different from the traditional issuesâ€â€the issues of romantic involvements and the sentimental stuff. In Pakistan the measure of freedom for women is considerably less than it exists in India. In this novel feminine psyche and experiences are presented with a unique freshness. Bapsi Sidhwa uses the structural device and turns the female protagonists into the moral centre, while most of the male characters either remain apa thetic or indulge in destructive violence. In patriarchal social set up masculinity means superiority while femininity means inferiority.Masculinity implies strength, action, self-assertion and domination, femininity implies weakness, passivity, docility, obedience and self-negation. Through narrator Lenny the Bapsi Sidhwa lends weight and validity to the feminine perspective on the nature of surrounding reality. In a feminist text woman performs and controls and promotes the action by her active involvement and concern and in the process it is she who acquires the attributes of heroism and glory. In Ice-Candy-Man, Lenny’s relationship with her cousin upholds the principle of equality Ayah is a flame of sensuousness and female vitality.Lenny's mother and Lenny's aunt play the humanitarian and heroic role of fighting for the lives and property of Hindus. These two women undertake the risky job of saving lives in danger. Godmother’s sense of humor, her deer-like agility, in spite of her old age, and her power to mould, modify and order not only individuals but even the system, when she so desires, earn her respect and admiration of people around her. But besides these qualities she is endowed with profound understanding of human existence and her wisdom is revealed when she consoles the Ayah, in the aftermath of what has been done to her.Godmother concentrates in her character what the feminists feel is very important for a woman to realize her individuality the feeling of self-worth. Khushwant Singh's Train to Pakistan is manifestly a male discourse the focus is on the hero, Juggut Singh though he is portrayed as a devil, the writer's sympathy and admiration are obviously for him his jauntiness, his physical stature and for his moral stature. Ice-Candy-Man becomes a feminist text in the true sense of the term, successfully attempting to bring to the centre-stage the female protagonists who come alive on account of their realistic presentation.As L iterature is a powerful tool with the help of which creative writer modulate and change the society. Sidhwa depict the theme in which he discusses those determined women for whom the traditional role is inadequate, women who wish to affirm their independence and autonomy and are perfectly capable of assuming new roles and responsibilities. Writers always wish to build a world which is free of dominance and hierarchy, a world that rests on the principles of justice and equality and is truly human.
Saturday, November 9, 2019
Lythronax - Facts and Figures
Lythronax - Facts and Figures Name Lythronax (Greek for gore king); pronounced LITH-roe-nax Habitat Woodlands of North America Historical Period Late Cretaceous (80 million years ago) Size and Weight About 24 feet long and 2-3 tons Diet Meat Distinguishing Characteristics Moderate size; long skull; foreshortened arms About Lythronax Despite what you may have read in the press, the newly announced Lythronax (gore king) isnt the oldest tyrannosaur in the fossil record; that honor goes to pint-sized Asian genera like Guanlong that lived tens of millions of years earlier. Lythronax does, however, represent a crucial missing link in tyrannosaur evolution, since its bones were unearthed from a region of Utah that corresponds to the southern portion of the island of Laramidia, which straddled North Americas shallow Western Interior Sea during the late Cretaceous period. (The northern part of Laramidia, by contrast, corresponds to the modern-day states of Montana, Wyoming, and North and South Dakota, as well as parts of Canada.) What the discovery of Lythronax implies is that the evolutionary split leading to tyrannosaurid tyrannosaurs like T. Rex (to which this dinosaur was closely related, and which appeared on the scene over 10 million years later) occurred a few million years earlier than was once believed. Long story short: Lythronax was closely related to other tyrannosaurid tyrannosaurs of southern Laramidia (most notably Teratophoneus and Bistahieversor, in addition to T. Rex), which now appear to have evolved separately from their neighbors in the northmeaning there may be many more tyrannosaurs lurking in the fossil record than previously believed.
Wednesday, November 6, 2019
Trends for the Millennium essays
Trends for the Millennium essays Trends for the Millennium Companies of today must respond to change to survive the future. Change is inevitable-growth is optional. Change forces all business owners to adapt, adjust and be energetic in building their businesses. After all, there are only three things a company can do with change: ignore it, adapt to it or embrace it. By focusing on new ways of doing things, a company can revitalize their business. In particular, marketing in new ways and with different strategies not only simulates new business, but also gives a company a new vision on productivity. Companies will need to use their resources wisely as technologies and quick markets will leave companies trying to find their way to the door. Spending millions of dollars to make a product unique is a thing of the past with technology and the ever changing buying patterns and competition companies will have to use those dollars to emphasize their company values not specifically their product. Additionally education will play an important role as markets and technology is rapidly changing. Companies should develop a culture that encourages and fosters new ways of looking at things. They constantly should strive to create, develop, test and refine ideas. Organizations and associations are resources and committed to offering ideas, information, data, conferences, publications and more. In addition, local college continuing education classes, public workshops and even the library are resources that can be utilized. Learning about new ways to hire, train and motivate employees, for example, can be critical to success-especially because the labor market is so tight. Keeping abreast of trends in marketing (i.e. electronic communication, direct mail and response, telemarketing) also is important. As an independent business person I have used educational means to stay adept to new technologies as well as ...
Monday, November 4, 2019
Human Resource Coursework Example | Topics and Well Written Essays - 750 words
Human Resource - Coursework Example The world has become a social platform, everyone is communicating with everyone on the ground of internet and mobile phones, the entire world is not connected at all times. Humans go out and they socialize with people on different occasions. This interaction with people then further develop into relationships, they find some to be beneficial and other to be not. During our interaction with other we find certain similarities and certain difference, and finally, we develop our relationship with those we feel comfortable. This all starts with communication at personal and professional level. At home, school, offices, social gathering and other related platforms. In our paper, we would look how the theories have been applied by us on our daily basis and how they have affected and impacted us. Theories The two theories under review are the symbolic interaction theory and social penetration theory. The two theory are the different perspective of how the societies interact with each other and how they make sense of the world around. The first of the two theories Symbolic Interaction Theory takes society as a product of the everyday social interaction of individuals. It also studies how people use symbols to create deeper meanings. The theory was formulated by Blumer in 1969 and the inspiration of the theory was further developed in 1981 by Dewey, this scientist believed that human beings are best understood if studied practically in an interactive environment (Sparknotes, 2014).
Saturday, November 2, 2019
What are the advantages and disadvantages of asexual and sexual Essay
What are the advantages and disadvantages of asexual and sexual reproduction in animals - Essay Example Division of the zygote takes place repeatedly resulting to the growth of an embryo. This embryo grows inside the female or outside in other animals into multi cellular organism. As a result of the shared genetic information in sexual reproduction by the gametes, the off spring produced contains variety. This constitutes part of the advantages of sexual reproduction since the genetic variation gives the species an advantageous element of survival. Furthermore, genetic variation results to evolution of species which form better organisms (Kent, 2000). This species have better surviving traits in the unstable environments. Species which reproduce sexually have low extinction rates. This is beneficial as it ensures continuity of population. Sexual reproduction has several disadvantages. To this end, the need to have both male and female mate for reproduction is some time inconveniencing since both may not be willing (Rinkevich & Matranga, 2009). It also consumes excessive time and energy to look for a suitable partner. Moreover, there is no assurance after fertilization that the nucleus cell of male will fuse with the female cell. .Furthermore, counter-productive genetic combination conditions should be stable. Asexual reproduction involves one organism producing an offspring identical to it genetically. It requires one parent to reproduce. In single celled organisms the parent cells are split into two cells’ with equal content by binary fission. Multi-cellular organisms use a process known as mitosis to split cells into cells with equal number of chromosomes. Asexual reproduction has several advantages. One, it is very beneficial to the types of animals that stay in one area or not able to look for mates to reproduce. The fact that asexual reproduction does not need mating of female and male gives is advantageous to these animals as they are able to reproduce as they are. Another advantage, since no need to find a mate many off springs are produces
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